How to pick a CMS Platform intended for Creating an Online Business


To help you decide, we will look at the features of numerous popular platforms that are most widely used in the development of online stores. A number of them are paid engines, plus some are free (open source). In this post, we will look at free CMS.

In addition to reasonable prices, product range, and several other factors, the quality of the actual technical implementation of the website also influences the achievement of the online store, namely the available functionality and the capability to fine-tune.

A critical factor in the actual success of e-commerce may be the choice of CMS. What is the simplest solution to start quickly or deploy a complex along with a resource-demanding platform to an online supermarket? Or maybe there may be some optimal solution, typically the golden mean? In this assortment, it is easy to get lost.

Following your launch and at the initial periods of business development throughout online trading, it seems essential to make sales and obtain the first customers. But after the sales flow becomes steady and the number of goods and attendance will begin to grow, you might face several technical restrictions. Then comes the knowledge that the right choice of CMS to have an online store is definately not the last importance for the achievement of the project as a whole.

Following a few months, it becomes clear that this sales ceiling has been arrived at, and to move on, it is necessary to broaden the range. And to reach a brand new level of development and customer support – significantly refine specialized functionality.

If you initially find the wrong script online store, not necessarily ready for scaling and a lot, this task will cost the owner of the organization a lot of money. At the same time, in some cases, typically, the implementation of the set goals can be completely unworkable. This means that you will need to start everything from scratch.

Another situation is when a self-written engine is used as a CMS for an online store. This sort of development, by default, will cost many times more, even in comparison to having a paid “box” system. Believe it or not, the cost of assistance, maintenance, permanent bug repairs, etc., will be expensive. In addition, in case of adjustments, you will often have to spend this on implementing the abilities that are available in the ready techniques by default.

I think you currently understand what the wrong collection of a technical platform intended for starting a business can turn out and about for a business owner. That’s precisely what criteria should be guided in finding a CMS for a website.

Patterns of design.

This is the kind of face of your website, so this issue must be given the very best priority. In many ways, trust in the owner also depends on this since the potential buyer evaluates the website, primarily from the visual part. The more paid and free themes available for selection, the greater the chances of making an online shop that will look exactly the method you would like. It should be understood that this same adaptive design has become a necessity.

Catalogue as well as a card of goods.

These are the most significant components of the online store, so when analyzing the serp for future use, this kind must be prioritised. Adding merchandise must be simple, and taking care of the product catalogue is accommodating and understandable. It should be probable to customize various qualities, inferring additional characteristics, for instance, discounts, etc. Here is an example of how a good quality product web page looks:

Similarly, about the product or service catalogue, you need to pay attention to the capacity to control the display in the list of goods and their searching by using different filters. Like it can be sorted by selling price, date of receipt, and distinct technical characteristics. Such features on the part of the user are especially popular.

Ways of delivery and repayment.

Different people have different preferences, which are convenient for one person and likely inconvenient for another. Therefore, internet websites the online store must give their customers a choice concerning different options for delivery in addition to payment. For example, a resident in a large city town will probably approach a method using a courier and cash. Still, a new buyer who lives in often the outback will give preference to help mail and cash with delivery. Also, you need to take into account such an option as being the final recount of the out-the-door cost in the basket, taking into account the expense of delivery. The client must ask how\ much he will pay once the fact.

Extended capabilities.

As well as the above points, the functionality in the engine for the online store range from a very large list of leads. Of course, not all of them are crucial, but some directly affect usability, conversions and other factors on which income depends. This includes the removal of relevant and recently viewed goods, sales hits and novelties, forming product or service sets, the management of orders and customer info, a wish list, adaptable discounts, etc.

The cost of upkeep.

This point usually remains obvious until the business owner faces the negative aspects associated with it. Regardless of whether you happen to be using a paid CMS for an online store or open source, in the end, you will need to implement various supplemental works. And their cost will vary greatly depending on the engine. Commonly for a popular system along with high-quality architecture, it is not solely easier to find a specialist; even so, the work price will be more affordable, as the sector dictates it.

Free platforms for the webshop

There are quite a few available CMS for the online store. At the same time, a few of them are already outdated both morally and in terms of engineering, and some are not supported, perhaps by the developers themselves. Consequently, we decided to consider the qualities of those in the leading three.

Even though the designers of systems are bribed with the promised functionality, tech support team and other buns, open-source CMS for the online store is just as popular. The fact is that many of them offer functional, which cover most of the needs of a typical web store. In most cases, refinements are usually individual, with the tasks ideally treated by specialists of the online agency. In this case, few functional modules are available in principle assembly. The most popular free search engines for online stores are Magento, PrestaShop and Opencart.


One of the most popular CMS to get online stores in the US and other American markets. One of Magento’s essential advantages is a large number of achievable templates, plug-ins and other texts that greatly simplify digging into new functionality. True, a lot of them are paid.

Features of Magento:

The developed platform with all the extensive functionality and immense possibilities of adjustment;
A large number of obtainable extensions in the marketplace, both paid for and free;
The scalability potential allows you not to forget of possible problems if developing an online store sometime soon;

For high performance and acceleration, you need a dedicated server.

To Prestashop

CMS with open source computer, due to its flexibility, is actively used in developing online shops of various levels. At the moment, the creators of PrestaShop often integrate more than three hundred functions into the system to solve various organisational tasks. Virtually everything essential is already available free of charge, along with nonstandard individual needs being tackled through third-party extensions or maybe additional work.

This serp is a European development along with according to Wikipedia’s data, the number of stores created for this CMS has exceeded two hundred fifty thousand!

Features of PrestaShop:

Much built-in functionality, which is good enough for most online stores;
A lot of modern-day design templates, adapted for use on mobile devices, most of that happen to be high-quality;
The high speed associated with work, even with an extensive directory of products with tens of thousands of items;
The ability to scale from a small online shop to a large online grocery store;
The cost of some modules is higher than the average (60-70 euros), so in some cases, it is much more profitable to order adjustments than to buy a ready-made remedy.
PrestaShop is well suited for all those owners of online stores who would like a project “for themselves”, along with extensive basic functionality, contemporary appearance and flexible management.


One of the easiest to manage motors for online stores. The main element is the ease of mastering the admin panel and adding and managing goods. Accurate, typically, the disadvantages of OpenCart. The convenience of starting typically involves expenses connected with the necessity of frequent completions and corrections involving errors. Web agencies concentrate on eCommerce solutions, responsive web page design, custom web development and generation of online shops on distinct CMS platforms, the development of specific software, services and and so forth. It can help you with the answer to current tasks along with improvements.

Features of OpenCart:

Simple management of the online store with the user;
A lot of plug-ins, each paid and free;
The device itself is simple and “lightweight”, without problems, will work on digital hosting;
Low cost of extra work, since many professionals are working with this system;
Design themes are usually adapted to a particular version of the engine;
A lot of duplicate pages that are created by the engine is one associated with its main drawbacks.
Generally, this option is only for small and is limited in terms of functional websites. If you need to develop an online shop running OpenCart will require lots of refinements, and the complexity associated with scaling will be a crucial difficulty.

Which CMS for a website is better?

In general, each application is good in its technique, and when choosing, you need to develop your organisation’s specific requirements. It is necessary to consider the specifics involving trade, available resources, and the planned development strategy. Usually, the wrong initial choice will lead to a loss of time and money in the future.

Typically the peculiarity of working with cost-free CMS is that if you want, you may download and install any open-source applications to try it out on the job. But a person without the correct technical competencies to select the engine for the online shop will not be easy. Therefore, for those who have such questions and have no idea what to stop at, please contact web agency specialists; they’ll certainly help you make the right choice.

Custom web development, creation as well as the support of online stores along with WebiProg company will allow you to obtain the following features: integration along with payment systems, SEO-optimization, pace optimization, security and also our skilled personnel technical support.

Read also: The particular Psychology of a Sale as well as how to Keep Going As You Build Your Affiliate…